"It’s not just the Barbie effect, Birkenstock’s brand equity has been rising for years ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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From
qz
"Germany is saving consumers from their own poor spelling. A German court has barred Amazon from drawing in online shoppers who misspell iconic German sandal maker Birkenstock in their Google searches, Reuters reports. Amazon reportedly won business for common Birkenstock misspellings by booking variants like "Brikenstock," ..." 
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