"Over the past eight years, social media has become a key strategic channel for KLM, for both marketing and customer service, but that situation came about almost by accident ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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![The top viral ads that graced our screens in September 2014. [VIDEO] | consumer psychology | Scoop.it](https://img.scoop.it/PIvmW5fBH1BAxwaW1e3ouzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The top viral ads that graced our screens in September 2014 ..." 
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"Perhaps the reason why KLM seems to perform so well in social media is that it thinks - dreaded phrase - outside of the box with almost all of its initiatives. Step forward, then: Planes..."
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"KLM's 150 social media customer service agents generate $25M in annual revenue ..."
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'"As it turns out, the "lost and found dog" that appeared in an adorable KLM Airlines video is not an actual service the company provides ..."
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