consumer psychology
32.0K views | +0 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Pokemon GO fans should mark May 7 on their calendars

Pokemon GO fans should mark May 7 on their calendars | consumer psychology | Scoop.it

"Dedicated fans of Niantic's augmented reality mobile game Pokemon GO should be sure to keep an eye on May 7 ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Using popular culture to drive local positioning

Using popular culture to drive local positioning | consumer psychology | Scoop.it

""Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why Pokémon Go is a game changer for augmented reality and marketers

Why Pokémon Go is a game changer for augmented reality and marketers | consumer psychology | Scoop.it

"The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Tips for playing Pokémon Go

Tips for playing Pokémon Go | consumer psychology | Scoop.it

"Being the very best (like no one ever was) is surprisingly difficult in Pokémon Go. You can’t just grind your way to a strong Pokémon anymore: you’ve got to get out there and explore ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Pokemon Go will turn Starbucks locations into PokeStops, Gyms

Pokemon Go will turn Starbucks locations into PokeStops, Gyms | consumer psychology | Scoop.it

"Niantic, The Pokemon Company and Starbucks partnered to transform real-world Starbucks locations into PokeStops and Gyms within Pokemon Go ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Distracted driving: From texts to 'Pokemon Go'

Distracted driving: From texts to 'Pokemon Go' | consumer psychology | Scoop.it

"It's no longer just texting. Drivers are engaging in other dangerous behaviors, such as posting on social media and playing video games such as "Pokemon Go" ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

How free-to-play games like Pokémon Go actually make money

How free-to-play games like Pokémon Go actually make money | consumer psychology | Scoop.it

"Many of the world’s most popular games are free-to-play, yet they still manage to make a ton of money. Here’s a simple explanation of how they work, and why they’re able to get people to for over their cash for something that’s technically 100% free ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Pokemon Go is driving insane amounts of sales at small, local businesses. Here's how it works

Pokemon Go is driving insane amounts of sales at small, local businesses. Here's how it works | consumer psychology | Scoop.it

"For $1.19 an hour, you can have more customers than you've ever seen in your life ..."

No comment yet.