consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Tinder culture has taken over, and now it's killing retail

Tinder culture has taken over, and now it's killing retail | consumer psychology | Scoop.it

"Tinder encourages browsing over emotional investment. That mindset is pervading retail and making it harder to hook loyal shoppers ..."

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Marketing to Our Short Attention Spans | Social Media Today

Marketing to Our Short Attention Spans | Social Media Today | consumer psychology | Scoop.it

"...With the recent announcement that Facebook plans to adopt video ads, marketers will soon be filling 15 second spots in your Facebook News Feed. Why so short?..."

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Attention spans affect ad messages

Attention spans affect ad messages | consumer psychology | Scoop.it

"If consumers are highly digitally engaged, they are more likely to have shortened attention spans over time but are very alert at the beginning of a task, according to a new study designed, in part, for advertisers ..."

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