"A recent proximity marketing experiment using beacon technology has delivered encouraging results for drinks giant Coca-Cola, which may now seek to extend the test to other areas ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Retailers are experimenting with mannequins that communicate electronically with customers’ smartphones, hoping to lure them into the store ..." 
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"There’s always something to fuel the competition between Samsung and Apple. This time it’s not a debate over devices as much as it is what that device can ..."
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Ever since Apple debuted iBeacon technology in 2013, it has been rumoured as the next big thing for retailers.
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"Shoppers are much more willing to be tracked online than in stores. So what could change their minds about stores' new data-collecting technology? ..."
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