"Brands in China have maintained connections – and sales – in China throughout the COVID-19 outbreak by switching their marketing messages and their media mix in ways that provide lessons for brands in other countries ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Extra, the gum brand made by the Wrigley unit of Mars Inc., successfully tapped the power of behavioral economics to reinvigorate its positioning and build deeper consumer connections ..." 
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