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Scoop.it!
"In the last few years, celebrities have gone from merely endorsing or collaborating with outside beauty brands to launching their own full-fledged lines. These brands — including Rihanna’s Fenty Beauty, Pat McGrath Labs, Kim Kardashian’s KKW Beauty and Madonna’s MDNA Skin ..." 
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"Three in 10 Americans think ads adjacent to offensive online content imply the advertiser endorses or approves of the offensive material, but 2 in 10 don't think so. See what various age groups think ..."
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"Coca-Cola, the soft-drinks manufacturer, has developed an innovative spin on sponsorship through signing an endorsement deal with a virtual soccer player in FIFA 18, a video game created by EA Sports, a unit of Electronic Arts ..."
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"Is a move into fashion on the cards? And what might his label be like? Robb Young sorts through the footballer's wardrobe in search of clues..."
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