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Scoop.it!
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"Luxury brands need to consider creating a range of "entry-level" products to attract some 50m new consumers in younger age groups and emerging markets over the next four years a new report has said ..." 
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Scoop.it!
"After nearly 13 years, Toyota's Scion "youth brand" is dead. Conceived as an entry-level nameplate to slot below the main Toyota brand, and focused on small cars, Scion will cease to exist as an independent brand in August ..."
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