"The campaign's narrative is inspired by the company's commitment to creating the essential tools for purposeful travelers, says Rimowa's Hector Muelas ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Coca-Cola is said to be looking for a new global campaign, having asked 10 roster agencies to pitch ideas that would resonate worldwide. That's no easy task ..." 
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