consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Consumers play the ‘claim game’ with pet food

Consumers play the ‘claim game’ with pet food | consumer psychology | Scoop.it

"Nielsen reports growing trend of human-grade ingredients, more “free-from” options in pet food..."

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Nestle Purina targets social 'lurkers'| warc.com

Nestle Purina targets social 'lurkers'| warc.com | consumer psychology | Scoop.it

"Nestlé Purina, the pet food group, is seeking to understand social media ..."

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Global pet e-commerce: A dynamic channel in a growing market 

Global pet e-commerce: A dynamic channel in a growing market  | consumer psychology | Scoop.it

"China Consumer research company Kantar Worldpanel reports that raising pets has become increasingly popular in China, due to urbanization and changing lifestyles. E-commerce’s share of pet product sales is relatively high in China compared to most other regions ..." 

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