"Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
“Friending made easy.” "That’s the motto of FriendsUp, a new app enabling users to share contact information and connect via Snapchat, Facebook, and Instagram in the blink of an eye ..." 
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"Messaging apps today are one of the most popular ways consumers communicate today, not just with each other but, increasingly, with businesses an ..."
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"Instagram is rethinking the way you share on the platform. According to a report by The Verge, the company is testing a feature that allows you to share photos with just a limited group of friends – and Instagram will be a lot better for it. Currently, you have little in the way of privacy …"
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"This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way ..."
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"Kodak has decided to reclaim its catchphrase and launch an app specifically for saving and sharing your personal, precious memories ..."
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"Why pay through the nose for something when you can rent it more cheaply from a stranger online? That is the principle behind a range of online services that enable people to share cars, accommodation, bicycles, household appliances and other items..."
Ruth Obadia's curator insight,
September 15, 2013 6:50 AM
“We couldn’t have existed ten years ago, before Facebook, because people weren’t really into sharing,” says Nate Blecharczyk, one of Airbnb’s founders. Airbnb doesn’t require its users to connect their accounts to Facebook, but when people find they have friends in common with another user it sets their minds at ease. Thanks to social media, says David Lee, founder and managing partner of SV Angels, an early investor in Airbnb, “people are generally more comfortable meeting new people using technology.” Providing a secure platform for financial transactions is vital, he says, but creating a trusting community is just as important when it comes to attracting users.
Ruth Obadia's comment,
September 15, 2013 6:53 AM
The integrality of the world community dictates that we find a common “language and culture” that can serve as an umbrella over all our differences and on which we can all unite and work together toward the goal of restructuring and redefining ourselves as human beings and how we should act toward others and toward the environment.
http://ariresearch.org/education-principles/unification-is-always-beneficial
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"Brands adapting to the new advertising landscape recognise the power of the share button to support their campaigns..."
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From
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"Extra, the gum brand made by the Wrigley unit of Mars Inc., successfully tapped the power of behavioral economics to reinvigorate its positioning and build deeper consumer connections ..."
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"Restaurants are being designed to be kitschy, colorful, and irresistible to photographers ..."
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"The retail giant never expected for its Fourth-of-July line to become as tied to Americana as it is now, 23 years later ..."
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"Community shared is taking off, but not necessarily in the places with the most sunshine. Rather, solar is growing in states with the strongest policy ..."
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"If you want to drive sales and engagement and get users hyped about your brand, FOMO marketing on social media is the way to go ...":
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"A recent study examines how emotions play into social media sharing and how these emotions elicit different reactions from audiences ..."
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"Facebook provides a social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker ..."
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"The collaborative consumption trend is yet to go mainstream but it's getting close. However, overcoming 60 years and billions of dollars of advertising that extols ownership and brand as ultimate aspirations won't be easy..."
Ruth Obadia's curator insight,
September 6, 2013 2:51 AM
“You have whole generations growing up, who have a very different attitude towards owning and sharing,” Botsman says. “They're sharing videos, they're sharing content, they're sharing ideas and they're sharing contacts all online, and now these behaviours are just extending to other parts of their lives.” So, what does Botsman think will happen next with this trend? “At the moment, people tend to engage in one segment of their life. For instance, they are really active with this idea of sharing transportation, but they've never heard of peer-to-peer finance,” she says. “One of the big changes that is coming up, is that you're going to see more and more people move across sectors and realise that all of these behaviours are connected.” |
