The new millennials: Transitioning Generation Y to Generation Z - Brand Quarterly | consumer psychology | Scoop.it
From www.brandquarterly.com - October 17, 2016 10:26 AM

"Brands, business leaders, and the mainstream media are losing out.  They’re missing the critical importance of Generation Z, America’s fastest growing new demographic.  Aged 6 to 21, Generation Z represents 26% of Americans. ..."