The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act? | consumer psychology | Scoop.it
From www.forbes.com - January 10, 2014 12:06 AM

"Evan Spiegel, 23, and Bobby Murphy, 25, have turned Snapchat and its disappearing photos into the hottest app in America for teenagers. Hot enough, in fact, to spurn a $3 billion offer from Facebook..."

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