consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Bottling up demand: Bringing back a simpler taste from a simpler time

Bottling up demand: Bringing back a simpler taste from a simpler time | consumer psychology | Scoop.it

"Feeling nostalgic? Whistler soda brings back vintage soda bottled in returnable glass ..."

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People really think Miller Lite in vintage-style cans tastes better

People really think Miller Lite in vintage-style cans tastes better | consumer psychology | Scoop.it

"Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though ..."

Jade Nicole Burman's curator insight, September 3, 2014 3:44 PM

As a public relations, it's our job to find out what appeals to the public and what doesn't in order to keep good feedback up. This article pertains to what i'm learning in the sense that it was probably a pr professional that went out and found out exactly what people love about this product in order to keep the positive feedback up.