Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on.
Via Robin Good
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If you have not heard before about pageless design, this term refers to those websites made up of just one, long page providing all of the content needed to present a product, issue or company.
Nathan B Weller suggests in tis article eight great reasons to use pageless design.
My comment: There are many situations in which a pageless design can provide greater simplicity, more engagement and conversions, especially when elements of storytelling and covering multiple aspects of a topic are used.
Informative. Instructive. 8/10
Full article: http://www.dtelepathy.com/blog/design/8-reasons-why-pageless-design-is-the-future-of-the-web
Smart sites instead of web sites. Instead of scattering your story on several different pages (About, Mission, etc.) users simply scroll.