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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Want to find the right keywords to rank in Pinterest search? Discover how to use Google's Keyword Planner to research keywords and boost your visibility.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.
The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.
There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
Pinterest exploring video marketing for publishers and brands.
Rescooped by malek from AtDotCom Social media |
Scooped by malek |
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Looking to take your keyword research even further, check out
Scooped by malek |
Traditional retailers are scrambling to salvage sales. Meanwhile, there's a bigger problem looming overhead.
Generation X is changing the Fashion worl..
stores like Zara, with rapid-fire supply chains, are succeeding; they can respond to trends churn out runway-esque designs swiftly
Scooped by malek |
How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.
“70 percent of brand engagement on Pinterest is generated by users”
Rescooped by malek from Digital Brand Marketing |
While Pinterest is technically a social media platform, it's also so much more. Learn why you need to stop treating it like Facebook and Twitter.
Très bonne analyse de ce que recherchent les internautes sur Pinterest, qui n'est pas un réseau social mais un moteur de recherche pour les gens sur le seuil d'un changement de vie important ou à la recherche d'inspiration.
Scooped by malek |
Social Media - About 70 million users are on Pinterest. To reach them, you need to create a Pinterest content strategy.
Pinterest revenue per click is 4 times of Twitter's.
Rescooped by malek from Time to Learn |
Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]
Great recipe for a perfect Pinterest post
For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl
Rescooped by malek from Internet Presence |
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
Scooped by malek |
If there’s one thing the App Store is saturated with, it’s messengers: WhatsApp, of course, but also Facebook’s, and Snapchat, and Hangouts, and Line, and Kik, and all the rest. So why would P...
Not your followers, not just anybody on Pinterest.
You now consult with family and friends: what a huge advantage?!
Rescooped by malek from Curation Revolution |
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Do you know about all the Pinterest marketing metrics and what they do? See how you can use them to track your brand's activity on Pinterest!
There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it!
We found a great infographic
from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.
Rescooped by malek from Curation, Social Business and Beyond |
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
Thought provoking article.
I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.
I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!
Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.
Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?
There are 5 great takeaways in this piece......
Here's what caught my attention:
Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: http://linkd.in/1i1RNrc
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Mastering Facebook, Google+, Twitter |
A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more...
In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. I found some really interesting data and science on creating the perfect pin, gaining the most repins and followers, understanding the Pinterest mindset, and much more.
Ready to go? Let’s start right off with a whopper of a stat.
More adults use Pinterest than they do Twitter
Do you have a Twitter marketing strategy? I imagine you do. Could you be reaching more people on Pinterest? As of this year, yes....
Lots of valuable insights into Pinterest marketing.
We help our clients with unique content for Pinterest that seriously enhances their SEO. #Peakreputation #socialmediamarketing #get highonserps
Scooped by malek |
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
Pinterest is the most undervalued by many marketers yet with the right tools and the right philosophy of approach, it can pay off big time.
A new compilation of tools to make the most of your pinterest boards
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
Rescooped by malek from Must Market |
5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/
Martin Marty Smith on Scoopit
@Martin (Marty) Smith
What's Google Plus?
This “new Google” era can be summarized as PEOPLE not BOTS!
Rescooped by malek from visualizing social media |
When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.
With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.
Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.
Some clever ways to best content creation/curation.
Pinterest built its name on providing a way for users to share images of products that interest them. It capitalizes on this with the product-centric rich pins, which feature information that tells users whether an item is available, how much it costs, and where they can buy it in real-time.
Great advices if you have no clue how to use Pinterest.
I'm still not convinced about Pinterest, but am willing to learn more.
Rescooped by malek from Public Relations & Social Marketing Insight |
Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site? We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns. You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk). They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....
true: moms and social media make a great mix
Attention, pas transposable dans le contexte français
Scooped by malek |
5 ways to succeed at B2B marketing on Pinterest
SUMMARY: B2B marketers can find success on Pinterest, just as consumer marketers are, Anna Rydne writes. Dedicate time to Pinterest rather than see it as an afterthought, and remember to use extraordinary imagery to inspire repinning. Use several boards, not just one; don't forget to make it a two-way conversation with clients; and link your posts to other social media.
Rescooped by malek from SOCIAL MEDIA, what we think about! |
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.
Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.
A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.
Rescooped by malek from PINTEREST Watch - Curated by Jan Gordon |
Pinterest users interact differently than users on other social networks. The team at Wishpond explores which pins receive the best treatment overall.
How Users Interact On Pinterest, Study Reveals User Habits
Rescooped by malek from BUSINESS and more |
Maybe it’s time to reconsider Pinterest for your business right now. If you want do so, follow the step-by-step lesson from Jeff Bullas, useful. [note Martin Gysler]
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.
My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.
Read more at http://www.jeffbullas.com/2012/11/19/how-to-setup-your-brand-new-pinterest-business-page/#WwA4iTuFL9G0rkP1.99
Rescooped by malek from Public Relations & Social Marketing Insight |
Pinterest is the rising star in the world of journalism and news organizations.
At least for now, Pinterest seems to be most valuable relating to lifestyle coverage, contests, community information and events and photography. I haven’t seen any indication that it’s useful in breaking news coverage (though that could change, or you might have some examples to show how it’s already being used).
Here are ways that I suggest journalists and news organizations consider using Pinterest:...
[Some great ideas for PR and marketing too - JD]