Gain inspiration for how to use user-generated content (UGC) on your website with these examples.
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Gain inspiration for how to use user-generated content (UGC) on your website with these examples.
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30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.
Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.
Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.
Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.
Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.
Do you have what it takes to be a master of online commerce?
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Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
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4 Principles of A Networked World
Macrowikinomics author Don Tapscott shares great examples of his 4 emerging principles of our new digital world including:
* Collaboration.
* Transparency.
* Sharing.
* Empowerment
Marty Note
I found the discussion of the commons and the example of starling flocking behavior (at the end) the most resonant. I'd heard about the gold mine several times and agree with Tapscott - crowds are the key to our web future.
At Curagami we've been working on what it means to create online community. CTSE (Collaboration, Transparency, Sharing, Empowerment) are the table stakes of this new poker. We would add:
* Communication.
* UGC.
* Gamification.
Communication within and around the hub is a CSF (Critical Success Factor) for online community. You need to be able to follow and communicate with me and vice versa.
User Generated Content must be listened to, valued and rewarded with gamification or its a one-time "one and done" thing.
Highly engaging presentation. Gone are the days of Security and Reliability as the principles of a Networked world. The C-generation is pulling us to the CTSE world.
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Time for a game of Versus!
Fostex versus Sennheiser... Who makes the best headphones? GO!
Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.
See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv
That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.
We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.
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Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
Another intriguing piece of ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet, details are still building the big picture
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Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:
* Social - embracing social media marketing.
* Mobile - operating mobile first and crating responsive websites.
* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
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From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).
I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
Rescooped by malek from Must Market |
Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.
four of the many ways to display UGC throughout your online store. Using these examples as inspiration will allow you to extract more value from your customers and make the online shopping experience more genuine.