Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
Via Os Ishmael
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digital marketing strategy
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Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
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Rebranding can be an effective tool for growing your business, but it should be given a lot of thought.
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Do celebrity endorsements work from Britney Spears, David Beckham, Nicole Kidman Ellen Degeneres, Catherine Zeta Jones, the Kardashians, Beyonce, Rihanna, and Donald Trump?
Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions.
While the ROI on many marketing techniques is measureable – ROI on celebrity endorsements can be more difficult to quantify. There are many potential benefits associated with celebrity endorsements but there are also many potential pitfalls that need to be monitored carefully.
These pitfalls are created when you rely solely on one celebrity to promote your product. The reputation of your company is potentially in the hands of one person whose image can change overnight as a result of some celebrity scandal. Is it really worth running this risk?
As a result of this, the success of celebrity endorsements vary greatly and it really is a case of some working and others not. The importance of choosing an appropriate celebrity is paramount to minimizing the risk of negative publicity for your company. It is worth keeping in mind that the risks associated with celebrity endorsement can never be nullified completely, and reacting to the negative impact of celebrity endorsement will need to be dealt with carefully.
This infographic from Sign A Rama Toronto provides you with the statistics on how influential celebrity endorsement really is, as well as the stories behind the successful and unsuccessful celebrity endorsements throughout the years.
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How should brands best represent themselves on Instagram? Customer-relationship-management and cloud-management platform companySalesforce.com provided a checklist, in infographic form.
Salesforce.com said in a blog post introducing its infographic:
Although it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news and other relevant content. Instagram is a smart, unique way to engage with current and potential customers, so how should your brand tap into the photo-sharing platform’s popularity? From the basics like hashtags and descriptions to posting schedules and what not to do, take a look at the best ways to perfect your Instagram strategy and increase brand awareness.
20% global internet users between the age 18-65 have an instagram account. #entrepreneurs need to use this medium effectively..