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Meet early Macintosh marketer Joanna Hoffman, who was not afraid to stand up to Steve Jobs

Meet early Macintosh marketer Joanna Hoffman, who was not afraid to stand up to Steve Jobs | Linchpin Territory | Scoop.it
Lisa Eadicicco
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Nobel Prize in chemistry shared by American, Swedish and Turkish scientists for DNA repair

Nobel Prize in chemistry shared by American, Swedish and Turkish scientists for DNA repair | Linchpin Territory | Scoop.it
Their work helps researchers understand how our DNA fights off daily mutations -- and how it sometimes fails.
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Report: The New Rules of the Collaborative Economy, 2015 Data on the Rise of Sharing | Web Strategy by Jeremiah Owyang | Digital Business

Report: The New Rules of the Collaborative Economy, 2015 Data on the Rise of Sharing | Web Strategy by Jeremiah Owyang | Digital Business | Linchpin Territory | Scoop.it
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Witless to history: When the Steve Jobs movie came calling

Witless to history: When the Steve Jobs movie came calling | Linchpin Territory | Scoop.it
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Japanese children as young as 6 or 7 take the subway and run errands alone — here's why

Japanese children as young as 6 or 7 take the subway and run errands alone — here's why | Linchpin Territory | Scoop.it
Parents in Japan regularly send their kids out into the world at a very young age.
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2015 New York Fashion Tech Investment Conference Company Application | FashInvest Fashion Tech Investment Conference

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Stop pigeonholing your employees with the Myers-Briggs test

Stop pigeonholing your employees with the Myers-Briggs test | Linchpin Territory | Scoop.it
Alexandra Bosanac
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Weber Shandwick And The Future Of Journalism -SVW

Weber Shandwick And The Future Of Journalism -SVW | Linchpin Territory | Scoop.it
Silicon Valley Watcher - reporting on the business of innovation at the intersection of technology and media
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The Daunting Challenges of Human Resources Today

The Daunting Challenges of Human Resources Today | Linchpin Territory | Scoop.it
The challenge of attracting and engaging high-performing workers is now the number one issue for many companies around the world. Our new research report, The Daunting Challenges of Human Resources today, explains why HR, talent and learning leaders should adopt a bold new approach to HR, one that includes innovation, leveraging data and driving business value.
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The Secret of the Apple’s New San Francisco Fonts — Medium

The Secret of the Apple’s New San Francisco Fonts — Medium | Linchpin Territory | Scoop.it
iOS 9 is now publicly released. It’s a subtle change but the system fonts of iOS 9 are now changed to the Apple’s new San Francisco fonts…
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How advancing women’s equality can add $12 trillion to global growth | McKinsey & Company

How advancing women’s equality can add $12 trillion to global growth | McKinsey & Company | Linchpin Territory | Scoop.it
A new McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society. A McKinsey Global Institute article.
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Candidate Experience Is Not A Product - Fistful of Talent

Candidate Experience Is Not A Product - Fistful of Talent | Linchpin Territory | Scoop.it
You’ve got to be an idiot if you think that HR Tech vendors really want anything from selling the candidate experience other than a quick buck.
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If Apple didn’t hold $181B overseas, it would owe $59B in US taxes

If Apple didn’t hold $181B overseas, it would owe $59B in US taxes | Linchpin Territory | Scoop.it
"The effect on the average US taxpayer is that the US government is deprived of revenue."
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How a Career Blog & Content Marketing Can Improve Quality of Hire and Candidate Reach

How a Career Blog & Content Marketing Can Improve Quality of Hire and Candidate Reach | Linchpin Territory | Scoop.it
Content development and content marketing of any type and for any industry is hard work. Content marketers and employment branding professionals in r
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DirectEmployers to Observe and Support National Disability Employment Awareness Month | Business Wire

DirectEmployers to Observe and Support National Disability Employment Awareness Month | Business Wire | Linchpin Territory | Scoop.it
In collaboration with its disability partners, DirectEmployers Association announces its participation in National Disability Employment Awareness Mon
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Trio wins Nobel in medicine for work on parasitic diseases

Trio wins Nobel in medicine for work on parasitic diseases | Linchpin Territory | Scoop.it
Researchers from China, Japan and the United States share the prize.
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Hiring nationwide expected to increase |

Hiring nationwide expected to increase | | Linchpin Territory | Scoop.it
PITTSBURGH, Pa. — The hiring and wage outlook is strong for small and mid-sized businesses according to a new PNC Economic Outlook Survey.
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9 Things Managers Do That Make Good Employees Quit

9 Things Managers Do That Make Good Employees Quit | Linchpin Territory | Scoop.it
Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people don't leave jobs; they leave managers.
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5 social media rules brand managers should break

5 social media rules brand managers should break | Linchpin Territory | Scoop.it
@_NicoleESpears
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How to Use Content to Increase SaaS Free-Trial Conversion Rates

How to Use Content to Increase SaaS Free-Trial Conversion Rates | Linchpin Territory | Scoop.it
How to Use Content to Increase SaaS Free-Trial Conversion Rates http://t.co/wOZvyJ4vah
Guillaume Decugis's curator insight, September 27, 2015 11:03 PM

Interesting look at the role content plays in lead and customer nurturing. This particular study focuses on free trial conversion rates but you can easily extrapolate and adapt the strategy to the customer pipeline of any b2b company. 


 


Content helps convince customers. 

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Personal Info Security Worries Shoppers Online and Offline - eMarketer

Personal Info Security Worries Shoppers Online and Offline - eMarketer | Linchpin Territory | Scoop.it
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers. Even in stores, shoppers are worried about what might happen to their data.
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11 Things Successful People Do By Age 30

11 Things Successful People Do By Age 30 | Linchpin Territory | Scoop.it
Discover how you need to act, and what you need to sacrifice if you are to be successful.
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101 Career and Employer Blogs for Recruiting Candidates & Employment Branding | Blogging4Jobs

101 Career and Employer Blogs for Recruiting Candidates & Employment Branding | Blogging4Jobs | Linchpin Territory | Scoop.it
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The Adblock War Series

The Adblock War Series | Linchpin Territory | Scoop.it
Here is a list of pieces I've written in the last two months on what has come to be known as the "adblock wars": Separating advertising’s wheat and chaff (12 August 2015) Apple’s content blocking i...
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