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Social media is crucial to the success of any company's digital marketing strategy.
Despite this, brands of all kinds and sizes are not using this tool to its full potential. Although the number of "follows", "likes" and "shares" is still important, the credibility of a brand is distinguished by far more than just this. Today, social media requires a unique set of skills whereby brands need to fully understand the needs of their audience.
To help you out, I've put together 10 social media strategies you need to implement this year, whether you are a young entrepreneur or a well-established brand....
Via Jeff Domansky
Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Murray Newlands shows how.