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You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.)

The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media.

The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....