This “sign-on benefit” clues the hiring manager my client initiates and develops fruitful relationships through personal networking strategies that will be advantageous to the company.
The author does a good job listing some creative approaches to "sell" yourself to the hiring manager in a cover letter.
Unfortunately, my perspective after 30 years in executive search is that most recruiters, HR professionals, and hiring managers would toss this overly sales-hype pitch into the trash.
Why don't you try what 99.9 percent of applicants don't DO?
Try framing your cover letter to specifically address the issues listed in the advertisement. If the company indicates they want someone who can improve inventory turnover for a toy manufacturer - share your accomplishments in improving turnover either directory for a toy manufacturer or in a related manufacturing environment.
This is the quickest and most likely path to being immediately granted an interview. Stop wasting your time with silly, irrelevant, non-sensical tactics that immediately move your resume to the trash pile.
Getting asked to the interview table is really quite simple - you don't have to rely on gimmicks and pitches. BUT you MUST address the specific issues the company is seeking from their advertisement. Sending generic - boilerplate resumes and cover letters are another great technique to guarantee rejection.
Barry Deutsch
Partner
IMPACT Hiring Solutions
http://www.impacthiringsolutions.com/careerblog
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