According to Workfolio, 56% of all hiring managers are more impressed by a candidate’s personal website than any other personal branding tool—however, only 7% of job seekers actually have a personal website.
First, I don't like the idea of a personal website for job search. LinkedIn provides everything a job seeker could possibly want to build a personal brand page for themself - and it's going to be MORE discoverable to hiring managers, hr professionals, and recruiters than any personalized website.
Secondly, since LinkedIn is the de facto gold standard for recruiting and finding candidates - shouldn't you focus your job search personal branding efforts their instead of screwing around with a personal website.
Third, employers are NOT more or less impressed with candidates who have a personal website. The vast majority of hiring managers look at Google and LinkedIn, and maybe your facebook profile pictures. Nothing else. I don't see it changing much in the next 3-5 years.
Finally - focusing on a tool like LinkedIn for personal branding allows you to merge not only your personal branding efforts, but your networking tactics at the same time without duplicating effort across multiple platforms.
Hard for me to believe the stats in this article when our research of over 10,000 executive job seekers in the last 4 years during the job market recession shows that less than 1% have an effective LinkedIn profile that would be attractive to hiring managers, hr professionals, and recruiters. It's actually embarrassing how little effort most executive job seekers put into personal branding on their LinkedIn Profile beyond regurgitating their resume.
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